You’ve been listening to Grammy-winning R&B singer Tyla’s smooth and sensual singles for months on end, but did you know you can catch a little piece of her style?
Ahead of her Coachella performances, the “Water” singer just announced a partnership with Pandora jewelry that gives the artist and her fans another way to connect while showcasing their own personality and style.
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As Pandora's brand ambassador, Tyla will represent the company’s full collection of jewelry pieces, including its popular charm series.
To kick things off, she’s showcasing a special “Pandora Styled by Tyla” campaign, highlighting her own curated collection of Pandora jewels and charms that tell the story of her own rise and creative endeavors, from the Cherry Blossom Charm that represents her rise to stardom to the Mini Shark Tooth Charm that celebrates her South African heritage.
“Partnering with Pandora is such an exciting thing to do,” Tyla is quoted in a press release. “I’ve always found their jewelry so fun to style because you can create your own unique pieces of jewelry. It reminds me so much of home because my Mom always made jewelry, and the birthstone charms remind me of the beads I used to have laying around in my house growing up. Whenever our mother wanted us not to bother her, she’d give us a big container of beads and my sisters and I would make friendship bracelets all day. Now my Tygers can have matching friendship bracelets with me.”
See more images from Tyla’s new Pandora campaign below, and look out for Tyla on the Coachella stage and livestream on the Outdoor Theatre Stage Friday, April 11 and 18th from 6:45 to 7:30 p.m., then see the full collection and shop her curated looks at pandora.net/tyla.
