East Hampton's beauty ritual just got a chic upgrade. The Hamptons welcome Violet Grey, long synonymous with self-care, to Newtown Lane as the season’s ultimate beauty destination.
Violet Grey’s East Hampton store
Designed by Rafael de Cárdenas, the East Hampton outpost spans more than 1,200 square feet, though it feels far less like a store and far more like the impossibly stylish summer home of the person everyone secretly wants skincare advice from. Sun-drenched interiors, softly layered furnishings and an atmosphere of quiet luxury make it dangerously easy to lose track of time—and considerably harder to justify ever buying sunscreen at a pharmacy again.
Shop coveted brands like CHANEL Beauty and Westman Atelier at Violet Grey East Hampton.
Inside, the assortment reads like beauty’s greatest hits with an insider twist: CHANEL, Victoria Beckham Beauty, Biologique Recherche, Valmont and U Beauty all make appearances, alongside roughly 50 products exclusive to Violet Grey. Translation: Your skin is officially summering in very good hands.
Then there is the social side. Treatments, founder visits, expert consultations and the brand’s Violet Hour gatherings turn the boutique into the prettiest pampering scene. In other words, Violet Grey has officially turned East Hampton beauty shopping into the season’s chicest social ritual. 66 Newtown Lane, East Hampton
