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Georgetown Prep

Georgetown-based online boutique Tuckernuck expands its all-American brand with the launch of its first brick-and-mortar this spring.

THE LOVELY LIFE
Madeline Grayson, Jocelyn Gailliot and September Rinnier founded Tuckernuck in 2012.

When Tuckernuck co-founders Jocelyn Gailliot, Madeline Grayson and September Rinnier launched Tuckernuck in 2012, the e-commerce site quickly gained a fan following—not only for its well-stocked inventory of classic American labels and up-and-coming designers, but for the website’s sunny, by-the-seaside lifestyle content.

“We had seen the success of brands like ShopBop and Nasty Gal and how they target a hipster lifestyle that people can relate to, but we realized that no one was targeting our lifestyle, which was much more classic and all-American,” says Gailliot.

With that realization, a company—and a curated lifestyle—was born. Tuckernuck’s regularly updated blog, engaging social media presence (nearly 23,000 Instagram followers and counting) and envy-inducing product shots in preppy locales around the country translated into impressive sales and, this month, the brand’s first brick-and-mortar.

Set to open on the ground floor of 1055 High—Georgetown’s newest multimillion-dollar condo building—Tuckernuck’s first permanent store will serve as home base for the brand.

The brand's spring selections include loafers from By Paige ($198-$212).

“We have that lifestyle online, but how do you create a brick-and-mortar that people want to visit frequently?” says Gailliot. “A lot of that comes down to hypercuration. Collections will turn over every couple weeks and be tied to our online editorial themes.”

The 830-square-foot store will house a large, women’s ready-to-wear section, a smaller men’s section, flexible space for home decor and gifts, and a dedicated monogramming bar. In addition to go-to brands like Barbour, Sperry and St. James, on-the-cusp labels like Persifor, By Paige and Lisi Lerch will stock the shelves. In-store trained stylists will staff the floor to help customers curate the perfect outfit and provide personal shopping services. Plans for a Tuckernuck clothing collection are in the works for later this year, and Gailliot and company are eyeing more store openings in cities like Dallas; Chicago; and Nashville, Tenn.; in 2017 and beyond.

“So many cities are carrying mostly national brands now,” says Gailliot. “We want to bring back the specialty store.” 1055 High St. NW