Swiss watchmaker Audemars Piguet has opened the doors to its first AP House in Miami Beach, bringing a new kind of watch experience to the city. Rather than a traditional boutique, the concept is designed to feel more like a private residence—an inviting space where collectors and newcomers alike can spend time with the brand in a relaxed setting.
Located in the heart of Miami Beach, the 7,300-square-foot space pairs indoor lounges with a generous outdoor terrace, creating a setting that moves easily between intimate conversations and lively gatherings. The design, developed with Miami-based studio Studio DADO, pays homage to the brand’s historic home in Le Brassus, Switzerland, while adding a softer, coastal palette suited to South Florida. Blush tones, natural stone, wood, and textured glass bring warmth to the interiors, while curved lines and layered materials keep the atmosphere modern and easygoing.
Photo Courtesy Of Audemars Piguet
The spaces utilizes warm color tones and textures.
Inside, guests move through a series of spaces that feel more like a thoughtfully designed home than a retail showroom. A micro-museum highlights some of the brand’s notable timepieces, while a watchmaker’s hutch offers a place for consultations and strap selections. Elsewhere, a listening corner with a record player and curated vinyl nods to Audemars Piguet’s long relationship with music, while contemporary artworks, including ceramic sculptures by Brazilian artist Sallisa Rosa, add another creative layer to the environment.
With previous locations spanning cities like London, Tokyo, and New York, AP House Miami joins a global network built around the idea of connection over transaction. Here, the focus is less on browsing and more on spending time—something that, in Miami Beach, feels right at home. 1759 Purdy Ave. Ste. 501, Miami Beach, @audemarspiguet
