Much to the delight of the East End fashion flock, Vivrelle’s seasonal outpost returns to Bridgehampton with a chic new resident—Kith Women. Through Labor Day, the pop-up merges Vivrelle’s coveted luxury membership model with Kith Women’s polished design sensibility, creating a fashion destination already generating buzz out East.
Inside the 1,400-square-foot space, the concept feels both effortless and indulgent: browse, borrow or buy. Vivrelle’s tightly curated selection of sought-after handbags and accessories places labels like Prada, LOEWE and Christian Dior within arm’s reach, whether for a weekend escape, a full season or beyond. Alongside the accessories offering, Kith Women debuts its summer collection, featuring swimwear, coordinated sets, accessories and easy silhouettes designed for days that move seamlessly from beach to dinner. The result is less a traditional retail experience and more a thoughtfully designed summer fashion retreat tailored to the rhythm of East End living.
Vivrelle’s membership model arrives in Bridgehampton alongside Kith Women’s summer collection.
Further elevating the experience, Vivrelle introduces its new tier, expanding the membership concept into an even more exclusive realm with access to coveted Hermès Birkin and Kelly bags, as well as exceptional high jewelry offerings. New partnerships with ResX and Marriott Bonvoy continue to broaden that luxury ecosystem.
Consider it the chicest summer houseguest yet. Marking Kith Women’s first-ever retail presence in the Hamptons—and its debut collaboration with Vivrelle—the space delivers a polished mix of fashion, accessories and lifestyle with serious East End appeal. Beyond the racks, the front lawn transforms into a scene of its own, where Ronnie’s Pronto and Kith Treats serve up coffee and matcha Pronto Freezes, creamsicles and other warm-weather indulgences alongside a curated edit of Kith Hospitality apparel. Translation: Your iced matcha now comes with a side of retail therapy.
In Bridgehampton, it all comes together effortlessly: fashion, hospitality and membership culture mingling under one very chic summer roof. 2397 Main St., Bridgehampton
